BURBANK, Calif. -- "Pulp Fiction" has set a record for a rental video by prebooking 715,000 units in the United States, according to Buena Vista Home Video here. and prebook success, we anticipate that 'Pulp Fiction' will become one of the top renters of the year, if not No. 1, as well as set new standards for the previously viewed cassette sell-off category," said Matt Brown, vice president of sales at Buena Vista. Buena Vista has backed the release with a consumer rebate program for the ...
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