While bar products are "bread and butter" when it comes to soap sales, pump items and body washes are continuing to add interest and profit to the category. For example, Kevin Copper, vice president of merchandising for Sterk's Super Foods, Hammond, Ind., carries both pump soaps and body washes, which are more profitable than bar soaps. "We make a higher gross margin on liquids than on bar soaps," he said. Bar-soap sales slipped 2.9% in unit sales, to 635 million in supermarkets, for the ...

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