Food retailers who build gas stations next to their supermarkets realize that, unlike the conventional gas outlet, they have a fully stocked food store with which to promote gasoline sales. And, with growing technological sophistication, they are doing just that. The promotions generally take the form of rewarding product purchases in the supermarket with discounts on gasoline. More elaborate programs involve linking the store's loyalty card program to the fuel point-of-sale system. But ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.