NEW YORK -- Highly focused content and a strong commitment to principles have turned a purple dinosaur into a classic children's character in the relatively short span of a decade. Barney, and his friends at producer Lyrick Studios, Richardson, Texas, launch the character's 10th-anniversary celebration this week at Toy Fair here. There is plenty to celebrate. Barney -- the first major entertainment franchise to originate on home video -- has sold 52 million units, 4.5 million music albums ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.