APPLETON, Wis. -- Taking a page or two from the restaurant industry could help retailers boost their home-meal replacement sales, according to food-service veteran Jim Sullivan, director of marketing at industry supplier Anchor Foods, based here. As Sullivan sees it, service is what the restaurant business has over supermarkets, but it comes in so many forms that retailers can adapt many of its elements to suit their efforts. He said it is particularly important for supermarkets to emulate ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.