In the year since the introduction of the Efficient Consumer Response idea, much has been done in the way of spreading the word about the cost-cutting project. But in 1994, as the industry attempts to make some aspects of ECR standard operating procedure, the real work of putting ECR's theories into practice is about to begin. That process is at the forefront of the Food Marketing Institute's Midwinter Executive Conference this week in Boca Raton, Fla., where results of several ECR ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.