In the year since the introduction of the Efficient Consumer Response idea, much has been done in the way of spreading the word about the cost-cutting project. But in 1994, as the industry attempts to make some aspects of ECR standard operating procedure, the real work of putting ECR's theories into practice is about to begin. That process is at the forefront of the Food Marketing Institute's Midwinter Executive Conference this week in Boca Raton, Fla., where results of several ECR ...

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