In at least some supermarkets, there's space that isn't being utilized as fully as it might be. In others, there's unused space in the parking lot, if not inside the structure. So why not put that space to more productive use?
And, while we're thinking of it, why not put that space to some use that would challenge other retailing formats, along with producing incremental sales?
After all, other formats exhibit no reluctance to offer product categories that have traditionally been owned by ...
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