The results of WH's online survey regarding health and wellness categories reflect what we've long known at The Natural Marketing Institute. Health and wellness is no longer a niche -- it's mainstream and it's a long-term trend. We have an aging population that wants to live longer and better, and younger Gen "Y'ers" that are already hip to these trendy categories. As part of our proprietary Health and Wellness Trends Database, maintained by NMI and updated annually, we ask households where ...

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