PHOENIX -- A raging coupon battle among Phoenix-area retailers is reaching new levels of intensity, spurring Safeway and Fry's Food & Drug to take the virtually unprecedented step of offering to quadruple manufacturer coupons. In a market where most retailers have doubled coupons for years, the situation began to escalate 10 days ago when Smith's Food & Drug Centers, Salt Lake City, joined the fray by doubling its coupon offers. Two days after Smith's move, Smitty's Super Valu, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.