CHICAGO -- Bagged ready-to-eat cereals have been around for years, but never from a major national brand. Quaker Oats, however, sees bagged cereals as a growth opportunity. It has launched a value-priced line of six products in regular 13- to 18-ounce and large 35-ounce sizes. The colorful printed bags cost less than conventional bag-in-carton cereal packaging and represent a 30% source reduction. Targeted at families with more than two children where cereal represents a significant part ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.