CHICAGO -- Quaker Oats chose an in-pack sampling strategy to introduce Kibbles 'n Bits Jerky Treats and is backing it with a pallet display program and a variety of off-shelf displays in retail stores. The company is using special 4-lb. bags of its Kibbles 'n Bits premium dog food to distribute 2 million free samples of the new chewy dog treat this spring, said Steve Parker, marketing manager of pet treats for Quaker. Central to the introduction strategy for the product was the question of ...

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