Most branding campaigns address racial differences delicately, if at all. Not GenSpec Labs; the company in February launched a line of "Genetically Specific" multivitamins tailored to "the unique metabolic needs of African-Americans, Hispanics and Caucasians." By targeting deficiencies that are statistically common in these groups, these supplements can help defeat statistically common chronic illnesses as well, claims founder Joseph Lander. Race and genetics are currently raising some of ...

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