PHOENIX -- An upcoming radio advertising campaign here will promote Smitty's Supervalu's photo centers, especially its one-hour minilabs, according to an advertising agency handling the spots. One-minute ads will be carried on local AM and FM radio stations in July and August, and also in November and December, according to Pete Northway, president, The Northway Group, a Dallas-based ad agency handling the radio ads for Qualex, the chain's photo supplier. Qualex is funding the campaign. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.