HOPKINS, Minn. -- Rainbow Foods here, a corporate division of Fleming, has installed electronic shelf labels (ESLs) at three locations in the Minneapolis area. About 20,000 wireless labels have been installed in each store. The wireless technology allows the retailer to transmit prices from the item price database used by a store's point-of-sale system to digital information displays throughout the store. The shelf label solution should help the retailer automate shelf pricing as well as ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.