Retailers are paying more attention to children through a variety of innovative marketing strategies. Kids' clubs, store tours, kids' food promotions, cooking or food preparation classes, school-related education programs and the creation of a child-friendly atmosphere in-store are among the programs offered. Some chains use kids' clubs as the focal point of their marketing efforts to junior consumers. For example, Fleming's IGA kids' club has been so successful that the wholesaler began ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.