COMPTON, Calif. -- Ralphs Grocery Co. here promoted what it called its "wide selection" of pears in a full-page, full-color advertisement. rom a Wide Selection," read a smaller headline. The item-price feature of the promotion was 3 pounds of Bartletts for $1. Besides the Bartletts, Bosc pears retailed for 39 cents a pound, and five more-exotic varieties were 59 cents per pound for the promotion. The full-color ad included illustrations and descriptions of Bartletts, Red Pears, Winter ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.