COMPTON, Calif. -- Ralphs Grocery Co. here is promoting its store-brand Perfect Choice health and beauty care mix through full-page ads that tout a variation on the buy-one-get-one-free merchandising offer. The hard-hitting ads are designed to stimulate multiple purchases and trial of the private label by encouraging shoppers to buy two of any of its store-brand HBC products to obtain a third item of the same kind free. Although Ralph's declined to comment on the advertised promotion, ...

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