ATLANTA -- Ralphs Grocery Co., Compton, Calif., is one retailer that found out the best way to make branded beef work may be to do it yourself -- with a little help from your friends. In a bid for better beef sales, the chain took the bull by the horns with Ralphs California Beef, a vertically structured store-brand program, that is squeezing hefty volume increases out of the troublesome Southern California market by offering consistently tender, flavorful product. Charlie Bergh, group ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.