SAN DIEGO -- Ralphs Grocery Co. is expanding its annual Country Fair summer promotion outside of its stores here, hoping to grab consumers' attention with "high-impact" weekly advertising on bus panels, billboards, posters and in bulletins. Roughly 28 Ralphs units in the San Diego market will participate in the promotion, which the Compton, Calif.-based chain said is the first campaign in the area to use outside advertising vehicles for weekly sales on produce items. "We want this campaign ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.