HOUSTON -- Randalls Food Markets here is running a huge rental promotion this month focusing on the title "Die Hard With a Vengeance." Guaranteeing the title's availability, the retailer put as many as 120 copies in some stores, said Dorothy J. Jones, buyer and merchandiser for service center, video. The promotion involved heavy use of radio advertising, along with point-of-purchase materials and print ads. "We want customers to know that Randalls has lots of copies, and that when they come ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.