HOUSTON -- Randalls Food Markets here is running a huge rental promotion this month focusing on the title "Die Hard With a Vengeance." Guaranteeing the title's availability, the retailer put as many as 120 copies in some stores, said Dorothy J. Jones, buyer and merchandiser for service center, video. The promotion involved heavy use of radio advertising, along with point-of-purchase materials and print ads. "We want customers to know that Randalls has lots of copies, and that when they come ...
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