AUSTIN, TEXAS -- Randalls Food Markets used its sponsorship of the Texas Hill Country Wine and Food Festival to highlight the regional wines it carries. Many of the wines were cross merchandised with the floral department in special gift baskets, said Kathy Schwartz, public relations director of the Houston-based chain's Austin Division here. "We had a nice display with Texas bluebonnets and Texas wines. We had wine gift baskets that the floral department made using those wines," Schwartz ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.