LAUREL, Md. -- The bakery treat known as the paczki is showing enough potential as a successful retail baking phenomenon that the Retailer's Bakery-Deli Association has decided to devote an entire committee to help expand marketing of the product. As its first task, the committee will set up a marketing program for the paczki, and make it more accessible to supermarket in-store bakery departments. Speaking of the appeal the paczki holds for retailers, Peter Houstle, executive vice ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.