DALLAS -- One of the best ways for supermarkets to capture some of the $160 billion a year spent on kids today is to put ad messages on the floor, said Dave Siegel, general manager of Small Talk, a children's marketing and advertising agency in Cincinnati. Siegel mentioned one study that indicated kids see the floor of a supermarket more than any place else in the store. This is where most kids draw, he pointed out. Siegel gave a presentation here last month on marketing to kids for some ...
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