MIKE PROVENZANO ident and chief executive officer, Pro & Sons, Ontario, Calif. Provenzano said Pro & Sons, which operates nine Hispanic-oriented stores in the Southwest, is looking forward to a strong summer. He said the second half is always better than the first half for operators with a Hispanic customer base. "Sales in the first half are fairly normal, but once it gets hot, we sell more beverages, including Gatorade and Capri Sun, and beer -- items that are refreshing -- and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.