New products and promotional strategies, especially instant redeemable coupons, are helping to illuminate supermarket lightbulb departments. "IRCs provide instant gratification. Consumers get excited when they can get money back right on the spot," said Jay Pomeroy, manager of communications at General Electric, Cleveland. "We're liberal with our IRCs." Included in GE's upcoming promotions are 40-cent IRCs on several GE bulbs, including Soft White and Soft White Miser four-packs and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.