The coupon distribution battle is heating up as retailers and manufacturers seek to promote products in the most efficient and cost-effective manner. Freestanding inserts, with their low cost, remain the dominant distribution vehicle. But more targeted systems are commanding increased attention. Below is a listing of what industry sources say are some of the key benefits of various couponing systems: ale: Automatically issues specific coupons targeted to individual customers at the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.