The video category had a bumpy ride in 1996, but it remains a solid and growing contributor to supermarket traffic, sales and profits. The news about supermarkets getting out of the rental business continues to make headlines and fuel the widespread image of a dying product segment. But quietly, many prominent chains, such as Albertson's, Boise, Idaho; Giant Eagle, Pittsburgh; and Wegmans Food Markets, Rochester, N.Y., continue to build their rental and sell-through businesses with more and ...

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