National brands no doubt have an edge in the ice cream aisle, but regional selections are holding their own. The limited distribution of a regional ice cream can work in its favor because it provides an alternative for consumers, some retailers said. "Customers seem to like having the option of buying a local product," said Susan Pieter, spokeswoman for Hannaford Bros., Scarborough, Maine. Regional brands of ice cream carried in Hannaford's stores include Deering and Friendly's, plus ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.