National brands no doubt have an edge in the ice cream aisle, but regional selections are holding their own. The limited distribution of a regional ice cream can work in its favor because it provides an alternative for consumers, some retailers said. "Customers seem to like having the option of buying a local product," said Susan Pieter, spokeswoman for Hannaford Bros., Scarborough, Maine. Regional brands of ice cream carried in Hannaford's stores include Deering and Friendly's, plus ...
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