Carrying the right product mix in a Hispanic-format store depends on the specific Hispanic nationalities prevalent within a particular area, said Luis de la Mata, president of consulting firm Churchtree, Los Angeles. “Hispanic stores need to be aware of the communities they serve, and identify themselves with them,” he said. Among the examples of regional food and brand preferences are: Southern California: Mexican-style Cacique cheeses, Industry, Calif.; El Mexicano dairy and canned ...

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