Tylenol is the No. 1 brand name in "top-of-mind" awareness in the over-the-counter drug category, according to Brandpoll, a tracking report from Brand Institute, Miami, a brand name and identity consultancy that tracks the market for consumer and pharmaceutical brands. trin (3%), Sudafed (3%), NyQuil (2%), Benadryl (1%) and Alka Seltzer (1%). The Top 10 brands account for about 86% of all responses. Respondents also evaluated brands on four key attributes: value, efficacy, safety and ...
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