SAN FRANCISCO - Food Lion is testing a customer segmentation effort with the goal of growing business by targeting shopper groups with banners, products and direct-mail offers that are tailored to their buying behavior and lifestyles. The Salisbury, N.C.-based retailer first tested the program at eight stores in 2005 and is expanding it to other groups of stores after seeing sales lifts that met expectations, said Charles Davis, director of pricing there. He declined to provide specifics ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.