Procter & Gamble Co. is committed to developing close relationships with its consumers -- and is using the Internet in resourceful ways to do this. Online sampling, e-newsletters, multibrand Web initiatives, and enhancements to its corporate Web site are included in the company's e-marketing efforts to communicate better and more frequently with consumers about Pampers, Tide, Crest, Ivory, Olay, CoverGirl and dozens of its other popular brands. The Internet is a powerful marketing tool ...
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