Procter & Gamble Co. is committed to developing close relationships with its consumers -- and is using the Internet in resourceful ways to do this. Online sampling, e-newsletters, multibrand Web initiatives, and enhancements to its corporate Web site are included in the company's e-marketing efforts to communicate better and more frequently with consumers about Pampers, Tide, Crest, Ivory, Olay, CoverGirl and dozens of its other popular brands. The Internet is a powerful marketing tool ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.