DALLAS -- Rental is the key to further growth of the compact disc read-only memory market, said a speaker at the Video Software Dealers Association convention held here last month. CD-ROM penetration in the United States is now at about 12.2 million units, according to Jeff Allen, director of marketing at Entertainment Technologies of Colorado, Englewood, Colo. Additionally, by the end of next year, 95% of all computers purchased by consumers will be equipped with CD-ROM decks, he said. ...

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