Supermarket video rental is expected to keep doggedly hanging on at some chains and even grow in several others despite strong pressure from the burgeoning sell-through business and a variety of technological and channel alternatives ranging from Netflix.com to Wal-Mart and the reappearance of vending machines. The overall video rental business was basically flat in 2004, which was good news to many given the advances of technologies like video on demand and TiVo, a hard-drive-based digital ...

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