Hollywood Video Changes Rates od Video here is changing its rental rate structure, allowing customers to keep all movies out for five days, but increasing the fee for a new release to $3.49 from $2.99. The retailer began changing the rates last month following a companywide managerial meeting. At a store in the Cleveland area, signs characterized the program as "a limited-time offer," but store employees did not know when or if it would end. When SN visited, a Blockbuster Video store in ...

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