Awareness of DVD Found Low from Yankee Group here suggests consumer awareness of the new DVD format remains relatively low. Of the 1,900 U.S. households surveyed, 28% were familiar with DVD. Of those who knew of DVD, 13% said they were very or somewhat likely to buy a DVD player within 12 months. "Raising DVD's profile in the marketplace should be a top priority for all the hardware and software vendors backing the format," said James Penhune, program manager at Yankee Group. "Purchase ...
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