Awareness of DVD Found Low from Yankee Group here suggests consumer awareness of the new DVD format remains relatively low. Of the 1,900 U.S. households surveyed, 28% were familiar with DVD. Of those who knew of DVD, 13% said they were very or somewhat likely to buy a DVD player within 12 months. "Raising DVD's profile in the marketplace should be a top priority for all the hardware and software vendors backing the format," said James Penhune, program manager at Yankee Group. "Purchase ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.