The home video divisions of the big movie studios continue to see rental as an integral component of the market -- and an opportunity for supermarkets. how. "We think it will be an important, significant piece of our business for many years to come." About 45 to 50 million households now have DVD players, and they have been heavy purchasers of DVDs, said Mike Dunn, president, Twentieth Century Fox Home Entertainment, Beverly Hills, Calif. "The next 20 million households will primarily be ...

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