The changes in supermarket video rental have not gone unnoticed by the studios. falling out of the rental business," said Andrew Kairey, executive vice president of MCA/Universal Home Video, Universal City, Calif. However, there is a resurgence in the rental business this year, with revenues up 4% to 9%, according to various reports, said Kairey. Rentals of video games -- a big contributor to department revenues until last year -- also are making a comeback, he noted. An increase in ...

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