ATLANTIC CITY, N.J. -- Video rental customers are big spenders on both their renting and returning trips to the store, said speakers at the East Coast Video Show here. Executives from Ingram Entertainment, La Vergne, Tenn., and PolyGram Video, New York, presented research that definitely showed video drives significant incremental sales of other supermarket products. For example, a study by Ingram showed that on an average trip to rent videos, customers spent $5.60 on the rentals and $9.80 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.