SEATTLE -- Supermarkets here have increased their video rental rates, according to a recent SN market survey. This follows a long period of time when rental rates were stagnant despite the steadily rising cost of tapes, and is in keeping with a national trend set by the large video specialty stores. In a 1995 SN study of Seattle retailers, new-release rentals had been as low as $1.99 in supermarkets. On visits to area stores earlier this fall, SN found that rates in supermarkets were 25% ...
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