Whether it's pasta, salad dressing, soup or wine, grocery products play an important role in solution selling. That's because the concept involves bundling all items needed for a specific meal occasion, such as pasta, sauce, garlic bread, salad fixings and salad dressing, along with recipe cards and serving tips, according to "Solution Selling," a new report based on a study sponsored by the Washington-based Grocery Manufacturers of America and Andersen Consulting, Chicago, in cooperation ...
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