LOS ANGELES -- Republic Pictures Home Video here and Nabisco Shredded Wheat, East Hanover, N.J., have created a major cross-promotion involving supermarkets for "Joan Lunden: Workout America." The January cross-promotional marketing plans include a coupon handout program in supermarkets to highlight a $3 rebate and a freestanding insert that will reach 48 million households, said Glenn Ross, Republic's senior vice president of marketing. Republic also will put a 30-second trailer on the tape ...
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