NEW ORLEANS -- Supermarket meals marketers are wasting their time studying other supermarkets and talking about "home-meal replacement." That's what Ira Blumenthal, president of Co-Opportunities, an Atlanta-based consulting and marketing firm, told retailers at the Food Marketing Institute's advertising and marketing executives conference here earlier this month. "Restaurants are your competition for meals," Blumenthal said. "There aren't that many supermarkets doing a good job of it. And ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.