The Food Marketing Institute has just published research data that could help retailers reach a wider range of meal-seeking consumers. hich groups to target based on their own market area and their stores' strengths. "Supermarkets can satisfy the different needs from several departments. Once you understand that, then you know it goes beyond food service. How to pull things together to sell them is the challenge," said Kai Robertson, senior manager in research, FMI. Researchers suggest ...
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