One of the most basic -- and at the same time most complex -- decisions a retailer needs to make is what price to charge for a product. Can technology make this process easier and more effective? Since the late 1990s, that technology, variously called retail revenue management, demand-based management, or just price optimization, has been commercially available. The small-but-growing cadre of vendors that supply it argue that their systems can help retailers navigate through the ...

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