PRESQUE ISLE, Maine -- Bakery officials at Graves' Supermarkets did not let the gloomy news about slumping bakery sales stop them from being proactive in marketing their gourmet cake line. The recipe for success involved building bigger displays of the upscale, frozen cakes, increasing demos to almost every weekend, and creating a "sampler" cake with slices of different varieties. The bakeries at Graves' stores, like many bakeries around the country, have been hurt by the popularity of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.