SEATTLE (FNS) - New Leaf Community Markets completely eliminated non-sustainable seafood items, and, in the process, educated consumers about fishing methods and their environmental impact. "We wanted our customers to know our commitment to fisheries and that we supported sustainable seafood and that we support small fishers," said Sarah Miles, marketing director for New Leaf, a chain of five stores based here. The company overhauled its approach to seafood in 2003, and at that time, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.