PHILADELPHIA -- In the increasingly competitive produce supplier arena, vendors who want to be successful have to go the extra mile -- or "add value" to the services they offer retailers, a produce executive said, speaking on a panel at the Produce Marketing Association's Fresh Summit 2001 here. Vendors who offer best quality merchandise at the best prices, on-time deliveries and knowledgeable sales reps will get their foot in the door -- but if they want to go even further and ...

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