CHICAGO -- Food retailers who build trust among their shopper base stand to realize a minimum of 23% in sales over their competition, according to research presented by Service Industry Research Systems, a market research and consulting firm based in Highland Heights, Ky.
Speaking at the recent Food Marketing Institute's annual trade show here, Chris Ohlinger, SIRS chief executive officer, advised retailers on the power of trust as a "strategic and tactical merchandising weapon."
To become ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In