WILMINGTON, Del. -- In an effort to get Americans to eat more fruits and vegetables, retailers are lending their support to a 16-city promotional tour by the Produce for Better Health Foundation here. The tour is scheduled to stop in a number of selected East Coast supermarkets. m where they shop, said organizers. As part of the program, the foundation will attempt to get at least one million consumers to sign pledge cards promising they will follow the "5 a Day" rule. "This is a pilot ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.